Choco Taco is a brand of dessert food resembling a taco, consisting of a sugar cone-like taco shell waffle cone, reduced-fat vanilla ice cream, artificially flavored fudge, peanuts, and a milk chocolate coating. The product was invented in Philadelphia in the 1980s by Alan Drazen [Senior Vice President of the Jack and Jill Ice Cream Company]], but was first rolled out in 1984 when it became popular in mobile vending trucks and c stores. It made its first appearance in supermarkets nationwide by Good Humor-Breyers in 1996 as "America's coolest taco", at the Supermarket Industry Convention in Chicago, Illinois.
In 1998, Unilever introduced the Choco Taco to Italy with the name Winner Taco Algida. The same year, the company introduced a Klondike Cookies & Cream Choco Taco, containing cookies and cream ice cream and covered with cookie pieces.
In May 2011, the increasing price of Choco Tacos led to the downfall of one of the web's largest juggalo websites, www.horrorcore.com, when the website's owner Tony Klown decided that his desire to continue with his Choco Taco diet was more important than paying $7.00 a month to continue to host his music mega-site. The closure of this website has had devastating effects across the industry. Heavy hitters in the underground such as artists,Epitaph aka E2DaP (Jordan Corcos) and Wicked Dub have claimed that the loss of Horrorcore.com has affected their music sales drastically. Though these artists have called for Choco Taco to drop their prices, the Choco Taco price has not budged.